Artificial intelligence is no longer a helper in marketing — it’s becoming a main shopping channel. That’s the key takeaway from Klaviyo’s 2025 AI Consumer Trends Report. The study surveyed 3,000 people in the U.S., U.K., and Australia in August 2025.

AI now touches every part of shopping — from search to purchase to support. As Klaviyo’s CEO Andrew Bialecki says, “AI commerce is quickly becoming one of the biggest new discovery and purchase channels in years.”
We’ve entered the age of autonomous commerce, where AI acts and buys faster than brands can adapt.

1. AI Has Become a Shopping Channel

What started as an experiment is now everyday behavior. People use AI tools like ChatGPT and other shopping assistants to find and buy products directly inside chats.
They skip websites, ads, and long search steps.

This is a major shift. Shopping discovery now happens through conversation, not search bars or social feeds.

2. Consumers Are Moving Faster Than Brands

The report puts it simply: “Consumers lead, brands lag.”

Delays in AI use now mean lost sales. Slow personalization or generic messages push customers away.
Omnisend’s Gen AI Shopping Survey found that 61% of buyers prefer brands using AI for product suggestions. Another 42% already use AI to hunt for better deals.

3. AI Use Among Shoppers Is Exploding

Klaviyo’s data shows 81% of people used AI for shopping or research in the last three months.
That’s a huge jump from 2024.

AI is no longer a novelty — it’s a trusted helper. People use it to summarize reviews, check sizes, and find similar items fast.
Tasks that once took minutes now take seconds.

4. AI Will Shape Black Friday and Cyber Monday 2025

More than half of shoppers — 56% — plan to use AI assistants during BFCM 2025.
That means AI will play a big role in holiday buying decisions.

Expect chatbots to compare prices, bundle deals, and even finish checkouts automatically.
For brands, AI visibility will soon matter as much as SEO during peak sales events.

5. Top AI Shopping Sectors: Apparel, Entertainment, and Travel

AI’s rise isn’t equal across industries. Klaviyo found that 53% of consumers trust AI most for apparel, 51% for entertainment, and 50% for travel.
These are visual, high-planning categories — perfect for AI tools.

Omnisend’s research supports this. AI-generated outfits, trip planners, and visual product suggestions have lifted click rates by up to 35% across ecommerce sites.

6. AI Is Taking Over Post-Purchase Tasks

AI doesn’t stop at checkout. It now shapes customer service too.

Klaviyo’s survey found that:

• 90% want AI to track orders.

• 84% are fine with AI managing reorders.

• 81% trust AI to handle support issues.

This is a major shift in how people see customer experience.
AI has moved from marketing to relationship management.

7. The Next Retail Phase: Autonomous Commerce

Klaviyo’s CEO says it best: “A new phase of autonomous commerce is emerging where agents, channels, and tools work together to anticipate what customers want and act on their behalf.”

This is more than automation. It’s about loyalty built through real-time action.
AI becomes both the shopper’s guide and the brand’s main connection point.
Brands that use data and AI well will create shopping experiences that feel personal, not pushy.

Omnisend’s research shows that AI-powered personalization can lift repeat purchase rates by up to 44%.
Human creativity plus AI accuracy is a winning mix.

The Future: Discovery Happens Everywhere — But Loyalty Belongs to You

In 2023, TikTok changed how people discovered products.
In 2025, AI tools like ChatGPT are changing how people buy them.
Consumers already made the switch. Brands are still catching up.

The lesson is simple: AI isn’t replacing marketers — it’s replacing inefficiency.
Those who learn to use AI for better personalization today will lead tomorrow.

In this new age of autonomous commerce, discovery can happen anywhere — but loyalty still belongs to you.